Empowering B2B

One of Brand Tango’s predominant advantages is its Clark Kent ability to supersede the bounds of traditional marketing techniques, which enables them to methodically empower business to business. As emerging technologies continue to rapidly transform the corporate landscape and heighten the need for a competitive edge, Brand Tango is often approached by businesses to uncover how they can harness new opportunities and leverage our phenomenal intellectual properties and award-winning execution to achieve more. By challenging existing conventions, inspiring new ways of thinking, and unlocking actionable insights about white space in their market, we position brands more securely within their industry – as seen with the VuPulse, FastKit, DAE and Keg TV projects.

VuPulse—a mobile application that delivers the ability to order Pay-Per-View content directly through their phone, our team built an actual app prototype for people to download and project on a presentation screen so the true value of the product could be expeditiously sold rather than gradually explained. The FastKit project enabled us to highlight the brand’s specialization—an impressive suite of finishing serves—in a commercial product for the first time in its history. The Perfect Finish is an award-winning, 13-page marketing masterpiece that embodies the in-house finishing genius of the brand and displays captivating replications of different finishing styles adroitly executed by the company.

For DAE, our team mobilized our innate sense of human connectivity with compelling B2B corporate storytelling by deftly wielding a diverse portfolio of arresting branded collateral and messaging to dramatically express the company’s disruptive stance for stakeholders. Our team was engaged by Keg TV—a free online channel geared specifically towards college student—to create a concept book and brand voice that would be synonymous with their programming style: fresh, original and entertaining with a smart wit and biting honesty. We artfully entwined these genuine and raw touchpoints in their brand logo to aid them in powering their brand for consumer consumption.