Brand Incubation

Brand Tango takes pride in our unique ability to craft impactful and memorable brands for growth-stage organizations. We focus on developing brand stories and messages that perform in the digital space while building emotional connections with real people. By immersing ourselves in the mindset of the target consumer, analyzing the competition and identifying unique product differentiators, we position brands to create consumer preference and succeed in the marketplace. As in the case with Everyware—a mobile marketing platform owned and managed by Brand Tango Technologies, our team cultivated the brand from idea generation to market introduction by creating a portfolio of viable solutions and tools that gives the app prominence within their industry.

We are often tapped to help capture specific growth opportunities within target markets. Our accuracy is attributed to our sophisticated, all encompassing approach that combines persona and audience construct with user experience design. Our unparalleled dexterity in understanding niche audiences is further evident with the G Resorts project—where our artful conception of the brand was embossed in the finest details and infused with language designed to resonate with its audience.

Some brands have the critical components for success but need our expertise to help package their imagination for investment opportunities – such as in the VuPulse and Factory Shred projects. VuPulse entrusted our team to not only conceptualize a polished presentation being pitched to Comcast but to develop a mobile app prototype for potential investors as working proof of the product’s concepts. For Factory Shred, we demonstrated our finesse by reimagining a lifestyle brand to help our client fit into a cultural landscape driven by a distinctively edgy and intelligent market.