Accentúate

Brand Tango, in partnership with Stella, was appointed to create a new brand identity and design the user experience for Accen-tu-ate—a new line of presentation products complemented by an impressive finishing house. With hundreds of binder manufacturers in the market, our team was challenged to define a brand and product system to help non-designers achieve designer results with custom presentations. Prefaced by an in-depth assessment into the company’s strengths and opportunities, we also proposed a new brand position, offset by unique retail naming, to reflect the company’s confident execution and unrivaled in-house finishing capabilities.

Our team designed Accen-tu-ate’s brand identity based off the need for inspiring, well-designed corporate products that can be purchased and used in various presentation applications. From sales kits to point of purchase and beyond, our detailed product lines—such as Flare, Slick, and Planet— fortify the brand’s position as true artisans of their craft. To further underline the brand’s core offerings, we established the Accen-tu-ate Design Lab where non-designers can infuse their own brand personality into a suite of corporate presentations with state-of-the-art results. Harnessing the power of this forward-thinking solution allowed customers to effortlessly express their personal brand style and creativity and gave added credibility to Accentuate as the source for stunning, customizable client projects.

The delivery of Accen-tu-ate’s key assets is further strengthened with the infinite opportunities our team created to take brand touch points to a whole new level. The visual content of the presentation products were carefully selected and designed with a nod to both the company’s character and culture. To consummate the brand experience, we worked simultaneously on the marketing, digital experience, retail design, and point of sale to refine the relevance of Accen-tu-ate and create a pathway for future business growth.